AR/VR

AR and VR: what’s the difference?

While AR and VR technologies are getting increasingly popular and basically go hand in hand, many people seem to confuse these 2 things. Here’s a quick 101.

If there’s a line segment with the reality we live in on the left and a simulation on the right, AR would lay 1 step to the right from the left end, and VR would fall to the left from the right one.

AR (Augmented reality)

is basically a real-time experience with a piece of digital information integrated into it. For instance, face filters on Instagram.

VR (Virtual reality)

is a whole new world, a simulation of reality that fully immerses the spectator / user. For example, virtual sightseeing tours.

Why developing an augmented reality app is a good idea

Analysts from Allied Market Research predict that by 2030 the AR / VR market will reach $134.76 billion in overall industry revenue.

No matter the character, people initially act from their emotions. In turn, emotions are a great trigger for AR and VR products to escalate. Here’s why:

People notice

it’s a relatively new communication technology so humans are not yet blind to it.

People engage

it’s interactive, not just informative.

People feel emotions

it’s good because emotions boost memorization and help to create a bond. Bond is what makes loyal customers.

People get excited

they like unusual experiences and share them with others. This creates a buzz around your product and brings in even more users.

Features

Real-time interaction with virtual objects 🕹️

Sprinkle coins, tokens, or any other items all over the venue or space you use, and make users collect them. Increase engagement with gamification solely, or trade virtual items for real benefits (discount vouchers, exclusive materials, sponsor prizes) — you name it.

Video editing with visual effects ✨

We’ve created some real cool video editors where users create jaw-dropping videos by tapping just a couple of buttons. Pre-record a video, choose the AR-effect you want to use, and overlay it. Then use sliders to adjust the timings and move the effect over the video for better accuracy and plausibility.

Libraries for your content 📁

Impressive multimedia you create with AR and VR requires various additional content. We develop libraries for all types of it: visual effects, sounds (e.g. if you use a fireball effect on your video, the sound of a jumping flame is essential), and music to add to the spectacle.

So basically what you get is an “album” you can fill with the content of your needs. And then your users can try it. Some for free. Other items are for in-app purchase.

2D Visualization 🏠

We build software for creating static images of spaces or locations using the technology of 2D visualization.

For example, when you have pictures taken on a 360° camera and use them to make up a pseudo-3D image. That means a user will be able see the space from different angles, turn around, etc. But they cannot move through the model or look behind an object, for instance.

3D Visualization 🏘️

In one of our projects, 360 Scan App, we built a system that makes real-life 3D models of real estate objects. Users can explore the models in 3 different modes:

Walking mode

Moving inside a room, taking steps back and forth, moving between rooms and floors.

3D Dollhouse mode

Exploring the entire 3D model with all floors and rooms displayed.

Floor level

Looking on the entire floor from above.

Literally an experience as 360 as it gets.

Virtual try on for e-commerce 🛍️

We can develop software for an online fitting room using AR technologies. All users need is a camera.

The application recognizes the user’s pose and face for clothes to look exactly the way they look in reality.
Users can manage their fitting from a distance with gesture control by pushing virtual buttons with their real hands.

Entire augmented ecosystems for entertainment 🤹

See how we did it for Peter from Unimerse. Features we develop may include:

News feed

To keep users updated on what’s up in the new world.

Live broadcasting

For online festivals and concerts. We’ll take care of it to be in HD with minimum latency possible for up to 10 000 people.

On-demand content libraries

With exclusive materials for extra monetization.

Loyalty systems

To reward most active users.

Or we can implement something custom that works for your idea.

Costs

Developing AR and VR products requires a totally custom solution. One little feature, like interacting with an object instead of just looking at it, can double up the overall cost. That is why we need to understand your needs first.

Unimerse-like app

~ 4-6 months · $60,000 – 80,000

Complex platform with AR elements, text and video chat, news feed, social interactions (likes, reposts), admin panel, etc.

Once we know the details, we’ll build a wireframe, an interactive prototype of your future product. Here’s what it looks like. Then, we’ll come up with recommendations for the tech stack, and time-cost estimations. For free. Drop us a message now — we’ll lead you through the rest.