In this article, we’re exploring Vocal Views, a marketplace for market research used by Google, McDonalds, Netflix, and Samsung.

This article is part of a series where we share the exciting projects we’ve been working on. In each article, we'll introduce you to a different project, explaining what it does, how it works, and how we’ve met our clients’ needs.

Now, let’s take a closer look at Vocal Views with this video overview.

Project Overview

Vocal Views is a marketplace for market research used by Google, McDonalds, Netflix, and Samsung. 

When launching a product, companies often conduct offline research through interviews, surveys, and focus groups.

Online market research with participants worldwide
Online market research with participants worldwide

We’ve developed a platform that enables online research, allowing companies to gather insights from respondents around the world. Companies can choose the research format and target audience, with participants rewarded for their involvement.

Research is conducted via video chat, where respondents' answers are automatically transcribed and saved. The platform supports speech recognition in over 30 languages.

Automatic speech recognition for over 30 languages
Automatic speech recognition for over 30 languages

An interpreter can also join the video chat, working "behind the scenes" to provide simultaneous translation for participants. After the interview, all study data is accessible in the company’s profile, where transcriptions, participant interviews, and other relevant information can be analyzed and downloaded.

Technologies We Used

  • Javascript, React.js – for creating user interfaces.
  • Node.js – for running JavaScript on the server and creating APIs for interaction between the client and server sides.
  • socket.io — for real-time messaging and communication between the web browser and the server
  • MongoDB – for storing and managing user data.
  • WebRTC, Kurento – for seamless real-time video streaming

Interested in developing your video conferencing and marketplace system? Contact us or book a quick call for a free personal consultation.

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